Business branding for Coaches
Being Authentic: Buzzword or Accurate Advice?
People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic in how you present yourself. What is authenticity? Other than being a commonly-used buzzword these last few years,…
Read MoreWant to Do Your Own Company Branding? Understand the Color Wheel First
Company branding is so much more than your colors and your logo but choosing colors to represent you and your company’s image is usually where more people start in the branding process. There’s no shame in choosing your own brand colors instead of hiring a designer but it’s not exactly simple. Let’s dive in to…
Read More3 Key Questions to Ask Your Graphic Designer
Finding the right graphic designer to handle your company’s branding and any other smaller projects is extremely important but also daunting unless you know the right questions to ask. Even if a designer comes highly recommended by a business associate or peer, always go through the interview process because your needs may be very different…
Read More5 Tips to Working with a Photographer to Enhance Your Business Photos
Professional photos mean a world of difference if you’re trying to create or improve your personal brand. While a simple headshot taken with your camera phone is acceptable for those just starting out, upgrading your brand images will automatically upgrade the value your clients see when they are on your website or visiting your social…
Read More4 Places Your Brand Messaging should be Consistent
Your message is the vision your brand portrays to the world at large, to your clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand message should be appealing to your target market and should be consistent in every piece of content you…
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