TV? Podcast? Print? Lives? Clubhouse?
When it comes to deciding what type of platforms you should focus on, start with your ideal client in mind! There are thousands of options, and all of them are useful in their own way, so how can you choose? There are three primary considerations.
Chances are, your ideal client has a clear preference. Some people love watching videos, while some prefer to skim through written instructions. Some people learn best by doing, with a checklist as a guide. Still, others much prefer to have audio they can consume while doing other things.
Let’s face it, some information lends itself well to certain platforms, and simply won’t work in others. It’s difficult to explain how to use cook, for example, without a video. By the same token, if you’re asking clients to work through a discovery process, audio is the logical choice.
Your Comfort Zone
While your biggest consideration should be your clients and their needs, your preferences matter, too. If you aren’t comfortable with video, then it’s a safe bet you’ll procrastinate getting your pitches out, and stress over it unnecessarily. By the same token, if writing isn’t your forte, trying to force yourself to create 50 articles is going to be frustrating.
Beyond the obvious format choice, you also have to consider how you’ll present the material. Again, you have a variety of options.
The bottom line is this: When you’re planning your media, your most important consideration is your client. What do they want, and how do they want it delivered? Do that, and you’ll be well on your way to having a successful segment that you can leverage for your business.
To learn more about creating a media plan and choosing the right media for your business, schedule a discovery call with ME. A FREE 20-minute call with MY brain in your business.