Subtle Clues That Show Off Your Expertise
You might be the most brilliant financial advisor a work-at-home mom has ever hired, but how will your market know it?
Do you blog about investing?
Do you share tax tips with your social media followers?
Do you offer free advice in a select group of private forums?
Of course, you do. But that’s not enough.
In order to be seen as the expert you are—especially by the media, you’re trying to woo—you have to dig deeper, and not just with your content and advice.
You have to also “look the part”, LIVE INTO what you are creating.
Now, that doesn’t mean you have to spend a fortune on professional headshots (although you should have a selection of high-resolution photos available), but it does mean you need a clear, quality brand.
Get a Website Makeover
Your website and blog are often the FIRST thing a reporter, producer, or other media pro is going to see. What story does yours tell?
If your site is old and still sports that logo you created in PowerPoint, it might be time for a makeover.
Just as you can’t command top dollar as a coach if you’re still “making do” with a free Wix website, you won’t attract the attention of top media outlets if you don’t look the part of an expert.
- A quality theme or—if you can swing it—a custom branded website.
- A professionally designed logo.
- A well-written media page featuring several high-resolution headshots.
With these pieces in place, any media pro will instantly know he or she is in the right place.
COLLABORATE with Writers
Even an active, engaging blog filled with great advice will look unprofessional if it’s riddled with spelling and grammar errors.
We’re not all natural-born writers, so if you struggle to convey your message in text, work with a great writer. They will make you look like the expert you are, and leave no doubt about your suitability for a media outlet’s audience.
When it comes to gaining the media attention you deserve, it pays to take a look at your business from an outsider’s perspective. Are you presenting yourself in the most professional light? Does your message match your branding? When you get this right, the media will flock to you, rather than you chasing them.
INVEST IN A COACH
A coach SHOULD BE…..A valuable asset to keep you focused on your goals and accomplish more to move your business forward, that’s how a great coach shows up in your life. At least that’s my goal when I work with a client or group program participant. I lend the skills and knowledge I have learned being a media pro for 20+ years to every client I work with. I am often the “missing link” to ultimate success.
Three ways a coach adds to the success of your business:
- Amplify your skillset
It’s hard to acknowledge and actuate out all your hidden talents and deep desires without a mirror. Working with a coach offers you that outside perspective to identify patterns and help you maximize your strengths while tempering your difficulties.
- Gain more confidence
Being pushed outside your comfort zone can be uncomfortable and yes AWFUL but to scale and grow as the business owner of your bubbling empire, that’s exactly what you need. Support that instills the confidence you need to realize your big goals while offering sound business advice. Confidence is taking your talents through the fear and into the light.
- Hold you accountable
Not someone to hold your hand, just to hold it up to the fire! I push my clients to be the best version of themselves they can be that day. We all have times we need someone to remind us of our superpowers and pave a way forward.
A coach is the best investment for your business, hands down.
PLUS….has the knowledge and their own skillset that allows you access to the right information for your business to expand and grow.
Do you want to SCALE your business using media and strategy?
Join the waitlist
The Media Spotlight Accelerator.
Media isn’t just about getting famous. It’s about getting results.
A group mentoring program to scale your established business with media and startegy, be the expert you’re called to be.
Are you tired of seeing everyone around you grow their business and be on your favorite TV shows and podcasts and wonder why… NOT YOU?
Is your business ready for the spotlight? Learn the few upgrades that will have you ready for your first big moment!
As a former TV producer and media professional for over 20 years, I know what it takes to earn the right media for your business and make sure it’s ready. That’s exactly why I created this exclusive program.
If you are ready to be seen as the thought leader and EXPERT in your business, then sign up for the waitlist.
Media isn’t just about getting logos on your site. It’s about getting results.
Join the waitlist: https://bethnydick.com/waitlist/
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