Overwhelm is a real thing in online businesses. There is always more that could be done. More products to create, more blogs to write, more opt-in pages to build, more clients to connect with, more, more, more.
And one of the biggest contributors? Shiny object syndrome.
Every time you’re tempted to buy that new, must-have tool, or to test out a new marketing method, or even to switch business models entirely, you’re falling victim to this business killer.
Here’s the problem with shiny object syndrome. It prevents you from achieving success by shifting your focus away just when you’re about to hit your sweet spot. It’s true. I’ve seen it happen time and time again. A promising startup just begins to make sales and gain a following, and then out of the blue, the owner does a pivot into a completely unrelated niche or business.
All that work… just gone.
Don’t let this happen to you.
Set Clear Goals
The first step toward the clarity and focus you need to avoid shiny object syndrome is simply to know your goals. Where exactly are you going? Do you want to build a six-figure coaching program? Earn a living from your blog? Design websites for offline businesses?
Regardless of your business model, if you don’t know your goal, you will always struggle with focus, and every new strategy and tool will pull you further away from your dreams.
Commit to a Plan
Before you implement a new marketing strategy, change business plans, or even purchase a new tool, ask yourself if you’re truly willing to give it a fair shot at success. Marketing strategies take time to grow legs. Business models can require years to show a profit. And that shiny new tool won’t earn back its cost if you toss it aside next week for something different.
Be realistic with yourself, and make a plan to give your idea the best shot at success. Make a commitment to yourself and your business.
Put on Your Blinders
If all else fails, simply stop paying attention. Get off the mailing lists that endlessly promote the latest and greatest idea. Stop reading the blogs and visiting the Facebook groups. Don’t click on ads.
Focus on what you know works, keep your goals in mind, and recommit to making your business as good as it can possibly be. When we start looking for more information, more ways to create our content but in a better way we are preventing our own success…. STOP LOOKING. Start stepping into your own leadership, create the team you have always wanted. This time is yours!
I know it’s, hard but it’s time to take a long honest look at where you are in your biz.
What changes have to happen…a support system needs to be brought in, new team members, even redirection of messaging and vision. All so that you can reemerge as the thought leader you have always wanted to be.
It’s possible, make it happen.
YOU alone are responsible for your success. No one else will build your business for you. So, stop spending time dreaming, planning out or replying on just “talking” to your coach. Action is the only way to make a difference in your bottom line.
All those success stories you see, those people are doers… They don’t wait, or ask permission, they act. They see what they want and create the team to take them there. Having the right team in place, one that you direct and drive towards your goals relies on your leadership.
Is media one of your goals? I am the ONE team member missing from your business. The one that can take your vision and create the path to lights, camera, action…..CASH! My business has increased 300% from pre-pandemic revenue. HOW??
Media and Showing UP!
media will propel your business to success
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media and messaging strategy.
Want to scale your business? Use MEDIA to make it happen!!!!!
- Do you know you are leaving $$$ “on the table” but don’t know what to do about it?
- Do you see your colleagues in the media and you want to get there too?
- Do you take all the courses but have no MEDIA to show for it?
- Do you feel like something is holding you back but you don’t know what it is?
Together we will solve these problems in ONE HOUR!
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