3 Smart Business Investments You’re Probably Not Making

I get it. You’re a solo-preneur. 

You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how to format your email newsletter, and even wrestled your shopping cart into submission. 

But that feeling of pride that comes from doing the work yourself comes with a price. Too many small business owners are working too many hours, suffering from burnout and frustration—not because they’re not good at what they do, but simply because they’re unwilling to truly invest in their business. 

They’re letting a scarcity mindset prevent them from taking the steps—and making the investments—that will have a massive impact on their business. And maybe you are, too. 

Outsourcing

By far the biggest objection to outsourcing you’ll hear is “I can’t afford it.” Perhaps you’ve heard—or even said it. But the fact is, if you’re a serious business owner, you can’t afford not to outsource. 

The time you free up by not doing those mundane, everyday tasks is time you’ll spend more profitably, by: 

• Creating new coaching programs.
• Upping your content marketing game.
• Recording video and audio content.
• Connecting with your audience through email and blogging. 
• Working with clients either one on one or in a group setting. 
• Or just enjoying your life!

Outsourcing should never be looked at as an expense. In fact, if you’re not getting a return on your outsourcing investment, take a hard look at what you’re outsourcing and to whom, because there is likely plenty of room for improvement. 

Automation

Most online business owners start out using low-cost tools with limited features. For example, you might be using PayPal exclusively for product sales, and manually adding buyers to your mailing list each time you receive a payment. While that’s an acceptable solution when time is easier to come by than money, you’ll quickly outgrow it. The problem is, too many entrepreneurs fail to recognize the benefits of true automation. 

Not only is trying to “make do” with a pieced-together system costing you sales, but it costs actual dollars, too. You (or your VA) will spend extra time simply getting it all to work, rather than letting the tools do the heavy lifting. 

Recognize when it’s time to uplevel your marketing tools to include true funnel automation, and watch your income increase dramatically!

Coaching

It is possible to build your business solely on your own. You can pay attention to what others are doing and reverse engineer their systems. You can read books and blogs and maybe invest in a few carefully chosen training programs. 

But there will come a time when your growth will flat line, and you’ll struggle to reach that next level. That’s when it’s time to invest in coaching. And yes, even coaches have (and need) coaches. A coach can help you see past your own blind spots, work through the blocks that are holding you back, and build a business you love—on your own terms. 

Don’t be afraid to invest in your business. Wise investments such as coaching, automation, and outsourcing will pay for themselves many times over.

YOU KNOW EVERYTHING YOU ALREADY NEED TO BE A SUCCESS.

Focus on what you know works, keep your goals in mind, and recommit to making your business as good as it can possibly be.  When we start looking for more information, more ways to create our content but in a better way we are preventing our own success…. STOP LOOKING.  Start stepping into your own leadership, create the team you have always wanted. This time is yours!

I know it’s, hard but it’s time to take a long honest look at where you are in your biz.

What changes have to happen…a support system needs to be brought in, new team members, even redirection of messaging and vision. All so that you can reemerge as the thought leader you have always wanted to be.

It’s possible, make it happen.

YOU alone are responsible for your success. No one else will build your business for you. So, stop spending time dreaming, planning out or replying on just “talking” to your coach. Action is the only way to make a difference in your bottom line.

All those success stories you see, those people are doers… They don’t wait, or ask permission, they act. They see what they want and create the team to take them there. Having the right team in place, one that you direct and drive towards your goals relies on your leadership.

Is media one of your goals? I am the ONE team member missing from your business. The one that can take your vision and create the path to lights, camera, action…..CASH! My business has increased 300% from pre-pandemic revenue. HOW??

Media and Showing UP!

MEDIA WILL PROPEL YOUR BUSINESS TO SUCCESS

SIGN UP FOR A POWER HOUR!

MEDIA AND MESSAGING STRATEGY.

Want to scale your business? Use MEDIA to make it happen!!!!!

• Do you know you are leaving $$$ “on the table” but don’t know what to do about it?
• Do you see your colleagues in the media and you want to get there too?
• Do you take all the courses but have no MEDIA to show for it?
• Do you feel like something is holding you back but you don’t know what it is?

Together we will solve these problems in ONE HOUR!

Sign up here to talk: calendly.com/bethnydick/powerhour