Posts by kaushik
Own the Spotlight: A Guide to Confident Podcast Guesting
You said yes to being on a podcast and now you’re low-key spiraling because—umm, talking into a mic that records forever? Panic. (Meanwhile, your inner critic’s already planning its monologue: “What if I ramble?” “What if I sound like I’m reading from a tax form?” “What if I forget how to speak??”) Look — I…
Read MoreBeing Authentic: Buzzword or Accurate Advice?
People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic in how you present yourself. What is authenticity? Other than being a commonly-used buzzword these last few years,…
Read MoreWant to Do Your Own Company Branding? Understand the Color Wheel First
Company branding is so much more than your colors and your logo but choosing colors to represent you and your company’s image is usually where more people start in the branding process. There’s no shame in choosing your own brand colors instead of hiring a designer but it’s not exactly simple. Let’s dive in to…
Read MoreHow Consistent Product Branding will Lead to Increased Sales
I have no doubt that before you opened your coaching doors you thought long and hard about the branding of your company, from the logo design to the colors of your website. The same kind of branding strategy should occur when you’re creating products for your audience. While the product graphics don’t have to look…
Read More3 Key Questions to Ask Your Graphic Designer
Finding the right graphic designer to handle your company’s branding and any other smaller projects is extremely important but also daunting unless you know the right questions to ask. Even if a designer comes highly recommended by a business associate or peer, always go through the interview process because your needs may be very different…
Read More5 Tips to Working with a Photographer to Enhance Your Business Photos
Professional photos mean a world of difference if you’re trying to create or improve your personal brand. While a simple headshot taken with your camera phone is acceptable for those just starting out, upgrading your brand images will automatically upgrade the value your clients see when they are on your website or visiting your social…
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