Posts by kaushik
Turn Tiny Lists into Big Sales
Want to know what’s more important than a great big mailing list? The relationship you have with them. It’s true. You can have 100,000 people on your list, but if they don’t know you, and worse, if they don’t trust you, then that great big list is worth next to nothing. Internet marketing expert Connie…
Read MoreWhen is it time for a PR strategist?
Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it. Podcasting? They’re on it. Blogging? They get it done. Social media? It’s not just a distraction (most of the time, anyway). If there’s marketing to be done in any form, solo business owners are well aware and are…
Read MoreREADY FOR THE SPOTLIGHT?
Ready for the SPOTLIGHT? You already know that a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: Professional LOOKING headshots. Give your friends in the media easy access to your preferred images, or you might just find a 6-year old Facebook “selfie” on the cover of Time.…
Read MoreCreating Products Your Clients Will Actually Buy
I’m a big believer in creating passive income for your coaching business but many coaches don’t know what to offer or think that their one-on-one coaching services are enough to sustain their lifestyle. Sure, your clients hire you for your specific skillset and specialty but wouldn’t you like to earn more in your business? Wouldn’t…
Read MoreAnswering Your Questions About Sales Funnels and Why Coaches Need One
One question I am asked all the time; what is a sales funnel and why is it important to have one? I guess that’s really two questions but they go hand in hand so I’ll tackle answering them together. A sales funnel is a pathway through which you guide prospects into the depths of your…
Read More9 Ways to Find Killer Ideas for Your Next Pitch
Here’s the number one question I hear—even from seasoned business owners: “How do I find a good idea?” What they really mean, of course, is “How do I find an idea that will get “picked up”?” No one wants to spend days or more planning, developing, and pitching an idea only to hear crickets. You…
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