Relationship Marketing

Business owners everywhere incorporate marketing tactics every week and every month to tell the world about their mission and their products or services. Without marketing and without millions of dollars in your advertising budget, not a single soul would know you have a business, never mind want to make a purchase with you. Why? Because…

When it comes to relationship marketing and building solid business relationships with your audience, a certain amount of interaction is vitally important. But is there such a thing as TOO much interaction? Let’s compare three different scenarios and audiences. Almost everyone has a long lost cousin, friend, or acquaintance who you only hear from once…

With all the different social media platforms available today, it’s easy to focus your marketing time here because it’s generally less time consuming to engage from your computer than it is to attend real-life functions and talk to people in your community. However, if you depend solely on social media for your marketing, you’re missing…

When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca-Cola or McDonald’s – branding is more about how you set up your company to stand out from the crowd. Branding incorporates your company’s…

If you’re the CEO of your business, you already encounter numerous relationships on a daily basis: with your business vendors or partners; with your employees; with your customers; with your prospective customers; and with your local community. In fact, it’s nearly impossible to run any kind of profitable business without forming a variety of relationships.…