Media Sweetheart
4 Places Your Brand Messaging should be Consistent
Your message is the vision your brand portrays to the world at large, to your clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand message should be appealing to your target market and should be consistent in every piece of content you…
Read MoreSubtle Clues That Show Off Your Expertise
You might be the most brilliant financial advisor a work-at-home mom has ever hired, but how will your market know it? Do you blog about investing? Do you share tax tips with your social media followers? Do you offer free advice in a select group of private forums? Of course, you do. But that’s not…
Read MoreThe Media Outlets No One Talks About
When you think of “the media” you probably think: The New York Times Oprah Winfrey Good Morning America Huffington Post Or maybe even a top podcast, such as The Art of Charm or Ted Talks Audio And while those and many, many others are certainly at the top of every would-be media star’s wish list,…
Read MoreStart Small, Aim Big
What media outlet is on your “Big Hairy Goals” list? CNN? Entrepreneur.com? Inc, Magazine? Oprah? Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least right now. That doesn’t mean your media dreams are always going to be out of…
Read MoreWhen is it time for a PR strategist?
Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it. Podcasting? They’re on it. Blogging? They get it done. Social media? It’s not just a distraction (most of the time, anyway). If there’s marketing to be done in any form, solo business owners are well aware and are…
Read MoreREADY FOR THE SPOTLIGHT?
Ready for the SPOTLIGHT? You already know that a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: Professional LOOKING headshots. Give your friends in the media easy access to your preferred images, or you might just find a 6-year old Facebook “selfie” on the cover of Time.…
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